Introduction 介绍

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生产消费者力量

《财富》杂志将新千年称为“消费者的时代”，这是有道理的。网上购物的出现，大型折扣连锁店的扩张，商品价格和服务费用的不断下降，这每年都可以为消费者“节省”几十亿美元。

但是，当消费者购买打折货物时，他们真的是在“省钱”吗？当他们兴高采烈地花着钱，却没有意识到自己把自己“买”向贫困线，而大型的电子零售商和零售店主们正收获着前所未有的利润呢！

当你以6折的价格购买一件100块钱的商品时，你不是“省下”了40块钱，而是花了60块钱！当你从你的净资产中拿出60块钱来买一件消费品，你不仅仅是失去了60块钱，你还失去了用这60块钱去投资、以便在将来赚取更多钱的可能。所以说，消费行为是对你的净资产的一项消耗——消费行为把钱从你的赢利中抽走，而不会增加金钱。

事实是，绝大多数的消费者永远不能获得财务保障，因为长期以来，他们受广告诱导去购买那些随着时间的流逝而失去价值的产品和服务。消费者的思维是花钱，这必然导致资产的缩减和梦想的破灭。

另一方面，那些销售打折商品的大型店铺，为自己和股东们创下了前所未有的利润，是财富的生产。，生产者的思维是投资金钱，他们的目的是赚钱和建立资产，这是如何创造财富的关键。

今天，感谢那种打破传统观念的“生产消费者”思维，使普通人能够同时享受两个世界的好处——他们可以在消费的同时生产财富！所以我说，“生产消费者”思维应该是更聪明地购物，而不是更便宜地购物。生产消费者能拥有更多，是因为他们以店铺的方式思考。如果你拥有沃尔玛，你就不会去K-MART买东西，对吗？通常是，生产消费者拥有他们自己的店铺——“我的店（http://www.quixtar.com/）”，这是我对它的称呼。

生产消费者学会了从“我的店”买东西，然后教别人做同样的事情，所以他们在花钱的同时也在创造财富。生产消费者在经营自己的生意，并不只是自己做。这个简单的概念，正在引起人们购物和工作方式的一场革命。当你将你的思维和购物习惯，从短期的消费者模式，转换到长期的生产消费者模式时，你就改变了你的生活！

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Prosumer Power

Fortune magazine calls the New Millennium the "Age of the Consumer." And for good reason. With the advent of on-line shopping and the expansion of huge discount chains, prices for goods and service continue to drop, "saving" consumers billions of dollars every year.

But wait - are consumers really "saving" when they buy at discount? Or are they spending themselves into the poor house while the giant e-tailers and retailers are racking up record profits?

When you buy a $100 item at 40% discount, you don't "save" $40. You spend $60! When you take $60 from your net worth to buy a consumable, you not only lose the $60, you lose the ability to invest that $60 and grow more money over time. That's why consuming is such a drain on your net worth - consuming takes away from, rather than adds to, your bottom line.

Truth is, the vast majority of consumers will never build financial security because they've been conditioned by advertising to buy products and services that lose value overtime. Consumer-thinking spends money, which leads to diminished assets and diminished dreams.

The huge stores that sell consumers discounted products, on the other hand, are producers of wealth, racking up record profits for themselves and their shareholders. Producer-thinking invests money with the idea of making money and building equity, which are the keys to wealth creation.

Today, thanks to a paradigm-shattering concept called pro-sumer thinking, average people can enjoy the best of both worlds - they can produce wealth while they consume! That's why I say that pro-sumer thinking is "buying smarter, not cheaper."

Pro-sumers have more because they think like the store. If you owned a Wal-Mart, you wouldn't buy from K-Mart, would you? In effect, pro-sumers own their own "store" - My-Mart, I call it. Pro-sumers learn to buy from My-Mart and then teaches others to do the same, which enables them to create wealth while they spend. Pro-sumers are in business for themselves... but not by themselves.

It's a simple concept that is revolutionizing the way people buy and work. When you change your thinking and buying habits from short-term consumer thinking to long-term pro-sumer thinking, you can change your life.

Don't discount your dreams!

www.quain.com/products/prosumer

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